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Hoftan Research

Male respondents liked yellow over the blue. Female respondents however were more likely to pre

Text Box: HOFTAN Research Consultants INC: offers unparalleled expertise in statistically analyzing and summarizing raw data, transforming it into valuable actionable information. By showing significant differences, interdependencies or trends we reveal the story your data contains. Potential data sources: Electronic , spreadsheets databases or ASCII Paper such as surveys. HOFTAN offers accurate and fast data entry Reports: Tabular reports (example tabular summary) in publishable format with virtually unlimited number of cross tabulations (columns) Tables revealing relationships and trends Various formats, Powerpoint, Word, Excel or PDF Software: Statistical packages, SAS, SPSS, P-Stat, SENPAQ. Tabular Program: TPL, QQQ software: tables meet the US bureau of statistics standard E-tabs Statistical Techniques Univariate: Means, Standard Deviations, Confidence intervals. Bivariate: Correlations, T-tests, ANOVA Multivariate: Regression, Factor, Discriminant and Loglinear Analysis Graphic Techniques: Multidimensional Scaling Plots Types of Research Sensory evaluation of food products Multidimensional and preference mapping studies Ranking studies Segmentation studies Pricing research Evaluating program or intervention efficacy, educational settings and developing countries

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